Svyatoslav Kononov

   

Director of Business Development
Cornerstone

Svyatoslav Kononov. Director of Business Development. He has been working at Cornerstone since 2017. Graduated from The Russian State University for the Humanities (RSUH, RGGU), Faculty of Sociology, with a degree in Marketing, Advertising, PR. He has built a career at Ferronordic Machines, an official dealer of Volvo Construction Equipment, Moore Global Network Limited, an international audit company, and Rescore, an IT start-up for counterparties monitoring and due diligence. At Cornerstone, he is responsible for attracting new business to the company, developing client relationships and increasing Cornerstone's brand awareness.


Session 1 - Human Resources Conference
05 October 2022 / 11:15 - 13:00 | Glinka Hall

HR-Brand: the impact on business economic indicators

1. What is an employer brand (HR-brand)? What are the benefits of a strong HR-brand? An employer brand (HR Brand) is a set of opinions, associations and values of an employer in the minds of potential employee candidates, as well as a set of economic, psychological and professional benefits a candidate will receive by joining an employer's team. 2. Further, I would give a little historical background on the subject. The origin of the term, when, where and under what circumstances was the issue consecrated? How has it evolved to the present day? In the world. Pay special attention to the question, what is the situation in Russia? 3. stages of employer branding and objectives. 4. Internal and external HR-branding. The difference. Objectives and promotion methods. 5. What will a strong HR brand bring to your business? | 6. Who needs to be concerned about developing and enhancing their HR-brand?